Taking the First Step Into Pay Per Click Marketing
Pay Per Click Marketing Pays for Small Business
Moving Into Pay Per Click Marketing Made Simple
My wife and I are moving into a new home in the next few weeks. Although we’ve been planning the move for months now, it is somewhat unsettling to deal with the change. If you’ve ever moved your home then you know exactly what I mean.
It occurred to me last night that the move to a new home brings certain questions, uncertainty and potential stress much like moving into a new form of marketing for a small business. Here are the similarities as I see it.
1. We get comfortable with what we know.
2. We limit our perspectives to what feels comfortable.
3. We don’t know what we don’t know. In other words, we don’t know what we are missing.
With millions of small business owners making the move to online advertising with Google and other pay per click marketing platforms, it’s quite common that great things begin to happen as owners and marketing directors move their advertising budgets away from print, radio, TV, direct mail and other more traditional media. While pay per click marketing isn’t for every small business, it’s true that millions of small businesses are enjoying success with their pay per click marketing efforts.
So what’s the first step to take if you’ve never looked into Google or other pay per click marketing models? Simple. Learn about it from an experienced consultant and preferably do so with a firm and team that is certified in the Google AdWords space. Why Google? Easy. Google dominates the market. And their platform is incredible for data.
You can also read about it by searching online. There’s tons of great content that Google generates for free. You could even set up and begin using your own AdWords account. But I generally don’t recommend this because the platform is a beast. Success requires knowing what you’re doing. Otherwise you will certainly spend lots of money learning the game.
Here’s the bottom line in making the move to pay per click marketing. (It’s also referred to in the industry as Search Engine Marketing which is different than Search Engine Optimization.) The bottom line is you need to keep an open mind and make an affordable transition into pay per click marketing. Take baby steps and collect incredible data to make fully-informed marketing decisions going forward.
Right now we are working with several new clients to help them get started. One company is in the life insurance business. Another is in the travel business. And the third markets golf gloves and other logo items for golf events. Each of them have been deploying other forms of advertising and marketing such as radio, email, telemarketing, etc.
The ultimate goal for these clients, all clients for that matter, is reducing the cost of acquiring a new client or customer. For example, one client’s cost per acquisition (CPA) is in the hundreds of dollars. The others don’t really keep score this way which will change when they launch their AdWords campaigns. The data we collect from Google and share with clients is off the charts! If you don’t have data and you’re not measuring results then you need to reconsider your marketing investments.
If you’re already deploying pay per click marketing it’s likely you are realizing a much lower CPA. If you’re not deploying pay per click marketing then my main question for you is, "Why not?"
What questions do you have regarding pay per click marketing? What is your experience with pay per click marketing and other forms of marketing in terms of CPA? We always welcome your comments, questions and suggestions on the WealthNet Partners blog.
The post How To Move Into Pay Per Click Marketing for Your Small Business appeared first on Conversion Marketing Experts.
